Page 41 - eFB035_門市實務企劃含乙級門市服務術科_課本PDF

Chapter 1 ԋᄑ੩࿄Ꭲ

຅್׬ܤɰ̙˸ਗ਼Չ່֛މᔷዚdژ̹ίટᐏ׬ܤ
翕聃♶怏
ԫ΁ࣛd׬ܤ؂ਕݴ೻ٙୋɓӉ݊୩ᛓᚥ܄ʔတٙԫ΁
㨽㭓荞姊
֐͋dୋɚӉ˸։ੈeΝଣٙːߧခᇠձᚥ܄ʔတٙː
ઋdୋɧӉίᛆࠢᇍఖʫͭу౤̈໾Ꮅdא٫Ҭ͍̈ᆽ 酢⮉莅鍑对
ٙɛʚ˸༆Ӕ€ྡ 1-7f዆ࡈ׬ܤ؂ਕݴ೻ʕ̀඲१
ᄦ 1-7ȁݱࢩއசࣹ຀
ίᚥ܄ٙͭఙڌତชΝԒաdʔცࠅɓ݉ٙᚗ༆dᜫᚥ
܄੻ՑྼሯٙတԑԨڌ༺ژ̹ٙഛจdਗ਼ෆ࢔ಯЇ௰Эd

ᒔ̙वИᚥ܄ٙ׀༐ܓfν؈ઋືࠠɽdܝᚃᏐ৛ᔳ؂
ਕᆽڭᚥ܄ਪᕚϞ஗༆ӔdԨ༔ਪ݊щᒔϞՉ˼ਪᕚf

ΪϤ؂ਕ໾હ€Service Recoveryఱ݊ژ̹೯ତ

ᚥ܄ʔတe׬ܤٙБމϾආБஈଣٙБਗf࣬ኽ஢ε޼

Ӻ೯ତd߰ژ̹ஈଣᚥ܄׬ܤ੻຅dˀϾ̙˸੭Ըᚥ܄
࿁ژ̹͍Σٙɹ຦dɰᄣ੶࿁ژ̹Җ൥ٙႩٝd΂Оᚥ
܄׬ܤࣩԷޫ̙ϓމژ̹ίᔖ৅ᇖࣛࠠࠅٙ઺ҿd˸е

ࠠᒋᔧᔸf

❀遤ꌼ盘椚겳涸鎙殥剅

ཀ̘БቖࠠᓃᓖίБቖଡ଼Υ 4Pdପۜ€Producte

ᄆࣸ€Priceeஷ༩€Placeeڮቖ€Promotiond
್Ͼᎇഹၣ༩ࣛ˾eɛɹഐ࿴ҷᜊe͛ݺۨ࿒ᔷᜊdژ

̹ᎇഹٟึᐑྤٙᜊቋ೯࢝̈ʔΝٙБቖഄଫf

੽̹ఙᒈැ޶dࣛගeཥɿༀໄ౽ᅆ൳Ը൳ࠠࠅd

ΪϤᚥ܄ί࢕ᒅيື޲௃൑ࣛගdᐵ೵ᚥ܄ίྼ᜗ֳࠦ
՟੻ਠۜၾၣ༩ֳࠦٙࣛගࢨਗ਼ϓމᘩنᎴැd̋ɪཥ
ɿ౽ᅆτΌ˹ಛዚՓɦ̤݊ɓࡈϓ̌БቖٙᎴැdΪϤ

4P ᔷ౬މ 4Cdᚥ܄ცӋၾᅎૐ€Customer needs and

wantseϓ͉€Coste๖ஷ€Communicationeک
л€Convenientdᜊϓ˸ऊ൬٫މ˴ٙБቖഄଫf

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