Page 39 - eFB035_門市實務企劃含乙級門市服務術科_課本PDF

Chapter 1 ԋᄑ੩࿄Ꭲ

ତίٙᚥ܄ᒅ൯ঐɢ݊ʔׁ࢙ൖٙd̋ɪၣ༩༟ৃ

೯༺dอପۜৃࢹeࣛ֠ࠬࣸeݴБᒈැޟЇΝᅵਠۜ
ᄆࣸʔΝேϞ༟ৃdᒅ൯٫஬ˢɧ࢕ʔΦᑦdᚥ܄Ό

˜ɓܸพ֛™dΪϤᚥ܄ࠠൖژ̹౤Զٙପۜၾ؂ਕ࿁
ҢϞОᄆ࠽eژ̹νО࿁ܙᚥ܄ேӔ֛əᚥ܄ٙᒅ൯ɢd

ޟЇঐщϓމ܁ෂ٫א݊ᚥ܄˴ਗᗴจપᑥՉ˼ᚥ܄ഃd
̙Ԉᚥ܄݊ژ̹͛πٙዚึၾπίٙࣨːᄆ࠽f

ཥɿਠਕeਠุ 4.0 ே݊˸؂ਕᚥ܄ܠϽމ̈೯ᓃd
˸౤ʺᚥ܄ࣨːᄆ࠽މࡡۆfᚥ܄ᄆ࠽ܸ݊ᚥ܄੽ପۜ
א؂ਕה੻Ցٙᐼᄆ࠽€total customer valuedνପ

ۜᄆ࠽e؂ਕᄆ࠽eࡈɛᄆ࠽eҖ൥ᄆ࠽ഃiϾᚥ܄ᐼ

ϓ͉€total customer costܸ݊՟੻ପۜၾ؂ਕٙᄆ
࠽הცڀ൬޴຅ٙϓ͉dνږ፺ϓ͉eࣛගϓ͉eːଣ
ϓ͉eၚɢϓ͉ഃdՇ٫̋ᐼఱ݊ᚥ܄ॆ͍ᐏ੻ٙᄆ࠽

€customer delivered valued˸ɪک݊ژ̹຾ᐄ၍ଣ

٫̙˸ܠϽٙ˙Σf

ཧਯe᎛භژ̹຾ཀ̹ఙٙᘩنɨdਠۜᅼͷɢ൳
Ը൳ટڐdШ൨ːٙ؂ਕۍ݊ʔ׸஗ᅼͷٙdԷνӊࡈ

؂ਕࡰ௿˜ᛇڎΈᑗ™݊೯Іʫːၾщdίᚥ܄ːʕІ
ϞɓҪˉdவ̬ࡈο̙˸஗ልႡdШᑊࠪʿՉʫ଄஗ል

Ⴁۍʔ࢙׸dɓʲ՟Ӕ׵؂ਕࡰٙ͜ːf

ऊ൬٫࿁ژ̹ٙୋɓΙ൥ֻֻఱ݊ژ̹௰ɽٙᘩن
Ꮄැd൨ːٙ؂ਕఱ݊ࠅᜫ࿁˙ชաՑЫٙॆ༐dνϤ

ʑঐܔͭৎᚥ܄ᗫڷfᚥ܄݊ژ̹ٙВ࠮˨͎dᗫڷԳ

ఱϞਠዚdϞ؂ਕ౶Ϟৌdᗫᕿᚥ܄ఱ݊ᙊ੻ᚥ܄ٙᗫ
ᒟdΪϤ੭ഹɓٰᆠҝਂλ؂ਕdɓ֛ึ˿ɛชՑೌฆ
ʔЇ؂ਕٙ൨ːdԷνቻ఼ژ̹˸ɓ̩൨ːٙ༑Ⴇeᆠ

ઋٙ࿒ܓ̘ڎટಀ຾Ըཀٙᚥ܄dᗫᕿ܄ɛٙڐرʿඝ

୨dவ݊͛จጳඤٙ˴ࠅࡡΪd߰ί܄ɛːͦʕϞəߕ
λٙ຾᜕dІ್ܔͭৎλٙɹ຦ձҖ൥f
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