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Chapter 1  ԋᄑ੩࿄Ꭲ




                       Άྌٙ˴ԉ݊jWhateWhyeWhoeWhomeWheree

                  WheneHow to doeHow mucheHow longeEvaluation
                  €Effectdᔊ၈ 6W3H1E ࡡۆ€ྡ 1-4dႭ׼νɨj


                        1  Whatjژ̹೯͛ʡჿਪᕚe஢εਪᕚʕٙᗫᒟਪ
                           ᕚίࡳd၇၇ਪᕚேᛅකԸd್ܝආБ༟ࣘႎණၾ
                           ʱؓf


                        2  Whyjژ̹೯͛வࡈਪᕚ̙ٙঐࡡΪ݊ʡჿd̹݊
                           ఙɽᐑྤٙΪ९eᘩن٫Ϊ९eʫ௅ɛɢ৅ᇖʔԑ

                           א٫݊၍ଣ̈ତဍݸdྒྷ༊࿁ਪᕚߠ౻eᇝ͟פക
                           ࡞ᖪૢΐ̈Ըf

                        3  How to doj̙˸ਂʡჿeϞО௴อၾ߉ॎٙੂБ

                           ࠇ೥˸ʿᏐ༈νО̘ੂБf

                        4  Whojীሞࠇ೥Ϟም̙˸ਂeɛɢ༟๕݊щԑ੄d

                           ݊ࠅɽ࢕ɓৎਂᒔ݊ࠅӊࡈɛʱৣ༉୚ʈЪf

                        5  Wherejࠇ೥ίОஈੂБd݊ίژ̹ژɹeርఙݔ
                           ࡈԉໝdא݊ਠਸ਼ٙݔࡈή˙k


                        6  Whenjࠇ೥ίОࣛྼ݄d݆݊eࢀe߇ĕ֙א
                           ٫݊ࡳࡈືᅅྼ݄ࠇ೥dࣛගݴ೻஝ྌᏐ༈νОf

                        7  Whomjࠇ೥ͦᅺᕁ֛ٙ࿁൥މОd݊ʫ௅ᚥ܄ᒔ

                           ݊ɓছऊ൬٫k݊ਠਸ਼ʫ֢ИɛɹeʈЪɛɹᒔ݊
                           ݴਗɛɹk


                        8  How Muchjڀεˇ൬̙͜˸ҁϓϤࠇ೥dՉʕɛ
                           ɢ˕̈ཫၑ˸ʿϓ͉ࣖूνОk

                        9  How longj͉ϣࠇ೥඲๟௪εɮdא٫Ⴍࠇ೥މಂ

                           εɮd݊ɓ඄eɓࡈ˜eɓ֙א຾੬׌ٙࠇ೥k

                       10 Evaluationjࠇ೥ҁϓܝϞҖeೌҖٙࣖूνОd݊ᄣ
                           ̋Ը܄ᅰe܄ఊᄆᐄุᕘא٫݊ᄣ̋ٝΤܓk



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